Did your Shopify store’s ad spend pay you back?
Enter what the product made and what you spent on it. You get the profit as a percent of the spend, so you know whether to scale the campaign or stop it.
- ROI as a percent100% means the money doubled
- Net profitAfter product, fees, and ads
- Stays on this pageNothing is uploaded or saved
When Shopify merchants reach for an ROI calculator
A campaign can show a healthy ROAS in Ads Manager and still lose money once product cost, payment fees, returns, and creative costs come out. ROI is the number that settles it: profit as a percent of everything you put in. Run it at the end of a launch, a sale, or an influencer deal to see whether the spend actually came back.
If you are planning the spend rather than reviewing it, start with the Shopify profit calculator for break-even ROAS, then the ROAS calculator for the return each sale needs. Spying on a competitor’s offer? Put their price through the profit margin calculator with your own costs before you match it.
Shopify ROI is the question after a campaign, a launch, or an influencer deal: did the money come back, once product cost and fees are in? Ads Manager reports ROAS, which is revenue over ad spend. ROI is profit over everything you put in. A campaign can look fine on ROAS and still lose money. This calculator turns revenue, investment, and extra costs into that percent.
Use it to compare two Shopify campaigns against each other, not against a number you saw on social media. If you are still planning the spend, start with the profit calculator for break-even ROAS and the lifetime value calculator when repeat orders are part of the payback.
How to use the ROI calculator
- Pick the dates and products the decision covers.
- Put ad spend and inventory in initial investment.
- Put fees, creative and other costs in extra costs.
- Enter revenue after discounts and refunds, then read ROI and net profit.
For a worked example and the common mistakes, read Shopify ROI vs ROAS: did your campaign pay back?.
ROI questions Shopify merchants ask
ROI versus ROAS, what counts as a cost, and what a good number looks like.
Is ROI the same as ROAS on Shopify?
No. ROAS is revenue divided by ad spend. ROI is profit divided by everything you spent — product, fees, shipping, and ads. A 3x ROAS can still be a negative ROI on a thin-margin product. Use the profit calculator when you need break-even ROAS.
What should I count as extra costs?
Returns, payment processing fees, creative and influencer costs, discount codes, and extra shipping. The more you include, the more honest the ROI.
What is a good ROI for a Shopify campaign?
Positive, after every cost. Above 50% is comfortable for most dropshipping and DTC stores; above 100% means the money doubled. Compare campaigns against each other rather than against a universal number.
Can I use this for a product launch, not just ads?
Yes. Put inventory and launch costs in the investment field, extra costs in extra costs, and the launch revenue in revenue. The result is the return on the whole launch.
Does Checkout Club101 keep my numbers?
No. The calculator runs in your browser and nothing is sent or saved.
How do I calculate ROI for a Shopify ad campaign?
Put ad spend, inventory, and launch costs in the investment. Put returns, fees, and creative in extra costs. Put the revenue the campaign produced in revenue. ROI is the profit as a percent of that total spend.
Why is my Shopify ROAS high but ROI negative?
ROAS ignores product cost. A 4x ROAS on a product with a thin margin can lose money after cost of goods, shipping, and payment fees. Move to the margin calculator to see what one sale keeps.
What ROI should I aim for on Shopify?
A positive ROI after every cost you actually pay. Compare campaigns to each other. A launch that doubles the money is a 100% ROI. A launch that only covers costs is 0%.
Can I include influencer or UGC costs in Shopify ROI?
Yes. Those belong in extra costs, next to returns and payment fees. Leaving them out makes the campaign look better than the bank account.
Does this Shopify ROI calculator store my revenue?
No. It runs in the browser. Nothing is uploaded and nothing is saved on Checkout Club101.