See the ads this Shopify store is running.
Paste a competitor’s Shopify store. You get their Facebook, Instagram, TikTok, and Google advertiser pages — opened straight to the active ads — so you can see the creatives, hooks, and offers they’re paying for today.
- Facebook & Instagram ads
- TikTok ads
- Google ads
Why Shopify merchants spy on competitor ads
A competitor’s ads tell you what is working for them right now: the hook in the first three seconds, the offer, the product they push hardest, and how long an ad has been running. Ads that stay live for months are usually the winners. The Shopify winning ads spy finds the store’s Facebook, Instagram, and TikTok names on the page and opens each ad library on that advertiser, so you skip the searching and go straight to the creatives.
Seeing the ads is step one. Open their product list with the Shopify product exporter to match the ad to the price and the bundle, then run the Shopify CRO Audit on the product page the ad lands on. If the ad is good and the page is weak, that is a gap you can beat.
Every result comes from public ad libraries — Meta Ad Library, the TikTok ad library, and Google Ads Transparency Center — so you see real, currently running ads, not guesses. When a store has no Facebook or Instagram link on the page, the Google advertiser lookup still runs.
Shopify ad spy means opening the public ad libraries on the right advertiser, not searching a brand name and hoping. Paste the store. Checkout Club101 reads the Facebook, Instagram, and TikTok names on the Shopify page and opens the Meta Ad Library, the TikTok ad library, and the Google Ads Transparency Center on that brand. You see the creatives that are live: the hook, the offer, the product, and how long the ad has been running.
Long-running ads are the ones worth studying. Spend and results are not in those libraries, so do not treat a creative as a winner just because it exists — treat months of airtime as the clue. Then match the product in the ad to a price with the Shopify product exporter, and check whether that price would clear your costs in the profit calculator.
How to use the ads spy
- Paste the competitor's store URL.
- Open the Meta, TikTok and Google libraries the tool links to.
- Sort by how long each ad has been live and note the hook, offer and proof.
- Open the landing page the ad sends people to.
For a worked example and the common mistakes, read How to see a Shopify store's ads on Meta, TikTok and Google.
Competitor ad questions Shopify merchants ask
How to see a competitor’s Facebook, Instagram, TikTok, and Google ads, and what you can learn from them.
How do I see what ads a Shopify store is running?
Paste the store URL into the winning ads spy above and click Spy ads. It finds the brand’s Facebook, Instagram, and TikTok names on the page and opens each ad library on that advertiser, plus the Google Ads Transparency Center page. You land on the active ads in one click.
Can I see a competitor’s Facebook and Instagram ads for free?
Yes. The Meta Ad Library is public and shows every active ad a page is running, including the creative, the copy, the start date, and the platforms. The ads spy opens it on the right page so you don’t have to search by name.
Does it show TikTok ads too?
Yes. When the store links its TikTok account, the result opens the TikTok ad library search for that brand so you can see their TikTok ads and how long they’ve been live.
Does the ads spy show how much a competitor spends on ads?
No. Public ad libraries show the creatives, copy, start dates, and platforms — not spend or results. A good proxy is how long an ad has been running: ads that stay live for weeks or months are usually paying for themselves.
What if the store has no Facebook or Instagram link on the page?
The Google advertiser lookup still runs from the store’s brand name, so you can usually still see their Google ads. For Meta and TikTok you can search the library by brand name once you know it.
Can I save or download a competitor’s ads?
Open the ad in the library and save the creative from there. The ads spy gets you to the right advertiser; the libraries hold the ads themselves.
Which stores does the Shopify ad spy work on?
Any public Shopify store. Password-protected stores and stores with no social links on the page give fewer results, but the Google lookup still tries from the brand name.
What do I do with a competitor’s winning ads?
Note the hook, the offer, and the product. Export their catalog with the product exporter to see the price behind the ad, then run the profit calculator to check whether that offer would still make money in your store.
How do I find a Shopify competitor’s Facebook ads?
Paste their store URL and open the Meta result. The Ad Library shows active Facebook and Instagram ads for that page: creative, copy, start date, and platforms. You do not need their ad account.
Can I spy on TikTok ads for a Shopify brand?
Yes, when the store links a TikTok account or the brand name can be searched. The result opens the TikTok ad library on that brand so you can see the videos they are paying to run.
Why does the ads spy sometimes search by brand name?
Some Shopify stores link a generic facebook.com page with no name. When the page ID cannot be resolved, the libraries are searched by the store’s brand name instead, and Google still opens the advertiser page.
Does Shopify ad spy show inactive ads?
The libraries default to what is active. Meta also lets you look at ads by date once you are on the advertiser page. The spy’s job is to land you on that advertiser.
How do I use a competitor’s Shopify ads without copying them?
Write down the hook, the offer, and the product. Check the landing page with the CRO Audit. If their ad is strong and the page is weak, that is a gap. Rebuild the angle in your own creative instead of reposting theirs.