Use case
Read the store before the call.
You do not need their admin. A public Shopify URL is enough to name the theme, the storefront apps, and what is in the way of the sale.
How to use the free tools
Name the theme in the first minute
Paste the store into the theme finder. You get the theme name, including a renamed copy, and whether it is on the Theme Store or custom. That is the start of a rebuild or a fix, not a guess from the homepage.
02List the apps a shopper actually loads
The app detector lists storefront apps — reviews, email, upsells, chat, subscriptions — with App Store links. Admin-only apps stay hidden. You can talk about what is on the page, not what might be in their admin.
03Bring a report, not a vibe
The CRO Audit scores a product page and the cart and can be shared by link. Price clarity, variant choice, the buy button, and where add to cart sends the shopper. You decide what to propose. The score is a reading of that page.
04Say whether Google and ChatGPT can read it
The SEO check looks at a public URL: can crawlers fetch it, and do the product name, price, and stock in the markup match the page. It does not ask ChatGPT about the store for you.
05Answer the plan question with published rates
If they ask what Shopify will cost, the plan calculator compares Basic, Grow, Advanced, and Plus from monthly revenue, using published US online rates. Another country can differ.
Stay inside what you can see
These tools read the public storefront. They do not log into Shopify admin, and they do not see apps that never load on the page.
A shared CRO link is a saved check, not a fresh one. Ask before you send a client’s report to anyone else. Leave their staff password out of the email to us.
Questions
Can I check a store without a login?
Yes. Paste the public URL. Theme, storefront apps, the CRO Audit, and the SEO check all work from the page a shopper can open.
What do I send in a pitch?
The theme name, the storefront apps, and a CRO report link. Say what you would change on the product page. Skip anything the tools did not show.
Will the app list be complete?
It lists apps that load on the storefront. Apps that live only in the admin stay hidden.
How do I talk about Shopify fees?
Use the plan calculator with their monthly revenue. It uses published US online rates. Confirm the country before you quote a number.