Profit calculator

What ROAS do you need to break even?

Selling price, product cost, ad cost, and how often people buy. The numbers update as you type. We don’t save them.

Estimated CPA—
Break-even ROAS—
Net profit / sale—
Net margin—

Default CTR is 1.5%. Above break-even ROAS you have room to scale. Below it, fix the page or the offer first.

Notes

What is a good ROAS?

Whatever sits above your break-even number. A high-margin product can live at 2x. A thin dropshipping product may need 3x or 4x.