Shopify lifetime value

What is a Shopify customer worth?

Average order, how often they buy, and how many years they stay. You get the revenue one customer brings in. The numbers stay on this page.

Lifetime value—
Orders over that time—
Revenue per year—

This is revenue, not profit. Compare it with what you pay to get the customer.

Notes

Where do these numbers come from in Shopify?

Average order value is in your Shopify reports. Orders per year is orders divided by customers. Years they stay is how long those customers keep buying.